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A hundred-year profile

Warner's

Warner's peaked in the 1940s, then Catalina overtook it in the 1950s.

PVH lineage · est. 1900 · Warner's corsets and foundations, Le Gant
4.2%Peak, the 1940s
4Placements
1920 to 1944Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Catalinaovertook it in the 1950s
Cole of Californiaovertook it in the 1950s
Munsingwearovertook it in the 1950s

Earned versus paid

Paid 4Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1920The DelineatoradvertisingWarner's Brassieres and Bandeaux Brassieres
1923Ladies' Home JournaladvertisingWarner's WRAP-AROUND
1944ScreenlandadvertisingWarner's-Star

Other houses

Pond's Tangee Coty Jergens Lux Max Factor Maidenform Maybelline

Data via the Muse Parlor historical SOV API. How this is built →