Helena Rubinstein peaked in the 1950s, then Jergens overtook it in the 1940s.
Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.
Written about more than it advertised, the mark of a prestige house.
A sample of the placements behind the figures above. Every point traces to a real page.
| Year | Outlet | Channel | What appeared |
|---|---|---|---|
| 1931 | Modern Screen | editorial | Mme. Helena Rubinstein—world-famous beauty expert |
| 1933 | Photoplay | editorial | helena rubinstein |
| 1935 | Screenland | editorial | Helena Rubinstein Compacts |
| 1953 | Screenland | editorial | Mme. Helena Rubinstein |
| 1956 | Modern Screen | advertising | Rubinstein's famous Night Plan Cream |
Data via the Muse Parlor historical SOV API. How this is built →
