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A hundred-year profile

Jergens

Jergens peaked in the 1950s, then Maybelline overtook it in the 1950s.

Kao lineage · est. 1901 · Jergens Lotion, Jergens Soap
15.0%Peak, the 1950s
15Placements
1918 to 1957Span
6.7%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Maybellineovertook it in the 1950s

Earned versus paid

Paid 14Earned 1

Mostly paid, with some earned editorial.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1918PhotoplayadvertisingThe Andrew Jergens Co., 310 Spring Grove Avenue, Cincinnati,
1923The DelineatoradvertisingThe Andrew Jergens Co.
1936Modern ScreenadvertisingJERGENS
1937ScreenlandadvertisingJERGENS LOTION
1940ScreenlandadvertisingJERGENS LOTION
1941Modern ScreenadvertisingJERGENS LOTION
1942ScreenlandadvertisingJergens Lotion for Soft, Adorable HANDS
1943ScreenlandadvertisingJERGENS LOTION

Other houses

Pond's Coty Lux Tangee Maybelline Max Factor Woodbury Palmolive

Data via the Muse Parlor historical SOV API. How this is built →