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A hundred-year profile

Palmolive

Palmolive peaked in the 1920s, then Tangee overtook it in the 1930s.

Colgate-Palmolive lineage · est. 1898 · Palm-Olive, Palmolive Soap, Shampoo, Shaving Cream
21.8%Peak, the 1920s
7Placements
1923 to 1955Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%20%30%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Tangeeovertook it in the 1930s
Max Factorovertook it in the 1930s
Helena Rubinsteinovertook it in the 1930s

Earned versus paid

Paid 7Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1923The DelineatoradvertisingPalmolive Soap
1925PhotoplayadvertisingPALMOLIVE
1929PhotoplayadvertisingPALMOLIVE
1933PhotoplayadvertisingPALMOLIVE
1942Modern ScreenadvertisingColgate-Palmolive-Peet Co.
1955PhotoplayadvertisingPalmolive Soap Is Mildest! Better for Complexion Care!

Other houses

Pond's Coty Lux Tangee Jergens Maybelline Max Factor Woodbury

Data via the Muse Parlor historical SOV API. How this is built →