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A hundred-year profile

Noxzema

Noxzema peaked in the 1940s, then Woodbury overtook it in the 1950s.

Procter and Gamble lineage · est. 1917 · Noxzema Skin Cream
6.6%Peak, the 1940s
5Placements
1933 to 1949Span
0%Earned share
Open in the brand lens Compare against a rival
Share of voice by decade0%10%1920s1930s1940s1950s
All voiceAdvertising

Quality-weighted share among the tracked houses, read from Photoplay, Screenland, and Modern Screen. Descriptive, not causal.

Out-voiced by

Woodburyovertook it in the 1950s
Camayovertook it in the 1950s
Helena Rubinsteinovertook it in the 1950s

Earned versus paid

Paid 5Earned 0

Present entirely through paid advertising in the sample.

The evidence

A sample of the placements behind the figures above. Every point traces to a real page.

YearOutletChannelWhat appeared
1933ScreenlandadvertisingNoxzema Skin Cream
1940Modern ScreenadvertisingNOXZEMA
1942ScreenlandadvertisingNOXZEMA
1943ScreenlandadvertisingNOXZEMA SKIN CREAM
1949PhotoplayadvertisingNoxzema

Other houses

Pond's Coty Lux Tangee Jergens Maybelline Max Factor Woodbury

Data via the Muse Parlor historical SOV API. How this is built →