The look goes young and graphic. A new mass beauty arrives for a younger buyer, the last analog decade before the mirror turns digital.
Noxzema launches Cover Girl with clean, girl-next-door faces and a medicated make-up.
The impactMass beauty goes young and wholesome for the Youthquake.
Cover Girl ›The houses that owned the 1960s page, by quality-weighted share of voice, measured from the magazines.
| Year | House | Outlet | What appeared |
|---|---|---|---|
| 1960 | Jantzen | Photoplay | Brand name 'Jantzen' appears twice in the undergarme |
| 1961 | Maidenform | Photoplay | Maidenform—a full-of-promise under-study with firmin |
